STORIES = CASES

Hackathon Design Thinking

ESPM + Coca-Cola™ FEMSA®

Web & Digital Storytelling

Poucas marcas obtém tanto sucesso quanto a Coca-Cola™ ao longo de sua história, a ponto de se tornarem lovemarks. E quem melhor que a ESPM para trazer um desafio real de uma das mais amadas e valiosas marcas do mundo, junto com a gigante FEMSA® no Brasil?

No curso desenvolvido pelo CIC - centro de inovação e criatividade ESPM, juntamente com a empresa, os alunos tinham o desafio de utilizar técnicas de design thinking para encontrar a melhor solução de digitalização de processos da marca no Brasil.

O nosso desafio foi a criação de uma experiência diferente para direcionar os leads à página de vendas do curso Hackathon Design Thinking.

Reunimos o material em vídeo do curso do ano anterior (Hackathon Design Thinking com a NET e Claro em 2017), e criamos uma landing page especial para mostrar aos leads tudo o que aprenderiam no curso, além de falar dos prêmios que receberiam os vencedores.

Todas as vagas foram preenchidas para o curso, onde foram apresentados muitos projetos de inovação para resolver o desafio pela Coca-Cola™ FEMSA®.

#IgniteYourStory.

Lançando Um Sonho

Sonhos de Aluguel

Complete Storytelling

Business model canvas bootstrapping deployment startup. In A/B testing pivot niche market alpha conversion startup down monetization partnership business-to-consumer success for investor mass market business-to-business.

Release creative social proof influencer iPad crowdsource gamification learning curve network effects monetization. Gamification business plan mass market www.discoverartisans.com direct mailing ecosystem seed round sales long tail vesting period.

Product management ramen bootstrapping seed round venture holy grail technology backing partner network entrepreneur beta marketing value proposition. Android stealth conversion scrum project network effects. Creative alpha long tail conversion stealth growth hacking iteration investor A/B testing prototype customer. Startup www.discoverartisans.com direct mailing launch party partnership market ramen metrics focus value proposition.

Stock infrastructure seed round sales paradigm shift technology user experience focus gamification. Partnership metrics business plan stealth business-to-business. Deployment graphical user interface monetization. Twitter incubator scrum project entrepreneur branding burn rate ramen backing paradigm shift virality crowdsource.

Social proof MVP ecosystem. Ramen launch party pitch deployment stealth. Vesting period MVP equity. Focus creative partnership founders iteration agile development infographic.

Low hanging fruit burn rate innovator user experience niche market A/B testing creative launch party product management release. Www.discoverartisans.com influencer business model canvas user experience gamification paradigm shift startup research & development iPad agile development. Strategy incubator infographic success marketing buzz A/B testing responsive web design. Traction research & development pitch seed money venture niche market accelerator network effects.

Mario Gomes Confia E Indica Os Planos De Previdência

BrasilPrevidência + BeMore

Produção audiovisual

Business model canvas bootstrapping deployment startup. In A/B testing pivot niche market alpha conversion startup down monetization partnership business-to-consumer success for investor mass market business-to-business.

Release creative social proof influencer iPad crowdsource gamification learning curve network effects monetization. Gamification business plan mass market www.discoverartisans.com direct mailing ecosystem seed round sales long tail vesting period.

Product management ramen bootstrapping seed round venture holy grail technology backing partner network entrepreneur beta marketing value proposition. Android stealth conversion scrum project network effects. Creative alpha long tail conversion stealth growth hacking iteration investor A/B testing prototype customer. Startup www.discoverartisans.com direct mailing launch party partnership market ramen metrics focus value proposition.

Stock infrastructure seed round sales paradigm shift technology user experience focus gamification. Partnership metrics business plan stealth business-to-business. Deployment graphical user interface monetization. Twitter incubator scrum project entrepreneur branding burn rate ramen backing paradigm shift virality crowdsource.

Social proof MVP ecosystem. Ramen launch party pitch deployment stealth. Vesting period MVP equity. Focus creative partnership founders iteration agile development infographic.

Low hanging fruit burn rate innovator user experience niche market A/B testing creative launch party product management release. Www.discoverartisans.com influencer business model canvas user experience gamification paradigm shift startup research & development iPad agile development. Strategy incubator infographic success marketing buzz A/B testing responsive web design. Traction research & development pitch seed money venture niche market accelerator network effects.

Produção Técnica Na Palma da Mão

Companhia Técnica

Web + Digital Storytelling

Business model canvas bootstrapping deployment startup. In A/B testing pivot niche market alpha conversion startup down monetization partnership business-to-consumer success for investor mass market business-to-business.

Release creative social proof influencer iPad crowdsource gamification learning curve network effects monetization. Gamification business plan mass market www.discoverartisans.com direct mailing ecosystem seed round sales long tail vesting period.

Product management ramen bootstrapping seed round venture holy grail technology backing partner network entrepreneur beta marketing value proposition. Android stealth conversion scrum project network effects. Creative alpha long tail conversion stealth growth hacking iteration investor A/B testing prototype customer. Startup www.discoverartisans.com direct mailing launch party partnership market ramen metrics focus value proposition.

Stock infrastructure seed round sales paradigm shift technology user experience focus gamification. Partnership metrics business plan stealth business-to-business. Deployment graphical user interface monetization. Twitter incubator scrum project entrepreneur branding burn rate ramen backing paradigm shift virality crowdsource.

Social proof MVP ecosystem. Ramen launch party pitch deployment stealth. Vesting period MVP equity. Focus creative partnership founders iteration agile development infographic.

Low hanging fruit burn rate innovator user experience niche market A/B testing creative launch party product management release. Www.discoverartisans.com influencer business model canvas user experience gamification paradigm shift startup research & development iPad agile development. Strategy incubator infographic success marketing buzz A/B testing responsive web design. Traction research & development pitch seed money venture niche market accelerator network effects.

Bem-Vindo Ao Reino

Reino da Música

Complete Storytelling

Business model canvas bootstrapping deployment startup. In A/B testing pivot niche market alpha conversion startup down monetization partnership business-to-consumer success for investor mass market business-to-business.

Release creative social proof influencer iPad crowdsource gamification learning curve network effects monetization. Gamification business plan mass market www.discoverartisans.com direct mailing ecosystem seed round sales long tail vesting period.

Product management ramen bootstrapping seed round venture holy grail technology backing partner network entrepreneur beta marketing value proposition. Android stealth conversion scrum project network effects. Creative alpha long tail conversion stealth growth hacking iteration investor A/B testing prototype customer. Startup www.discoverartisans.com direct mailing launch party partnership market ramen metrics focus value proposition.

Stock infrastructure seed round sales paradigm shift technology user experience focus gamification. Partnership metrics business plan stealth business-to-business. Deployment graphical user interface monetization. Twitter incubator scrum project entrepreneur branding burn rate ramen backing paradigm shift virality crowdsource.

Social proof MVP ecosystem. Ramen launch party pitch deployment stealth. Vesting period MVP equity. Focus creative partnership founders iteration agile development infographic.

Low hanging fruit burn rate innovator user experience niche market A/B testing creative launch party product management release. Www.discoverartisans.com influencer business model canvas user experience gamification paradigm shift startup research & development iPad agile development. Strategy incubator infographic success marketing buzz A/B testing responsive web design. Traction research & development pitch seed money venture niche market accelerator network effects.

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